Monthly Archives: June 2015

Love…and media… are all around us

One of my favorite movies is Love Actually. The movie begins with aging rocker, Billy Mack, bastardizing one of his former hits, Love is All Around Us to Christmas is All Around Us.  The idea was to capitalize on holiday sales. In truth, Love is All Around was originally recorded back in the 60s by The Troggs.

The song came to mind as I mulled around what to write for this blog. Love IS all around. But I contend an even more prevalent force surrounding us is media.

According to a report issued by the San Diego Supercomputer Center at USC each of us consume over 15.5 hours of media each day… outside of work. Wow! That’s a lot of media. We’ve developed into a multitasking society where we have a television show on, while using social media on our computers and sending text or Tweets on our smart phones. So, it is possible for a person to consume more than 24 hours of media within a 24 hour period.

Continue reading Love…and media… are all around us

First, let me take a sip of this refreshing Pepsi…

Product Placement

Product placement is where a brand is incorporated into the scenery of a movie or television show.  One of the first product placements I remember is Reese’s Pieces in the movie E.T. The Extraterrestrial.

Yes, originally Spielberg wanted to use M&Ms, but Mars turned him down.  So, the producers went to Hershey’s and they gladly gave permission to use their little known candy.  The deal struck between Hershey’s and the movie producers involved a Hershey promise to spend $1,000,000 to promote the movie.  In exchange, Hershey’s could use E.T. in their ads.  After the movie’s premier, sales of Reece’s pieces increased by 65 percent.

When they re-released E.T. in 2002, Hershey’s struck a similar deal (as this commercial demonstrates.)

There are three types of product placement.

  • One is the deal like Reese’s pieces.
  • A second type involves the company providing the movie producers big ticket items such as cars, appliances, technology equipment for free.  Almost half of all product placement is based on this type of deal.
  • The third type is “straight fee.”  This is where the advertiser pays to have the product included in the film or television show. Continue reading First, let me take a sip of this refreshing Pepsi…

Power and Communication

Power influences our communication

It defines much of our communication and why we do what we do. There may be many reasons why you and I show up for this class each class period. Some of those reasons deal with power.

  • You are reading this blog because I said it is part of an assignment where you can earn points toward a final grade
  • You are taking this class because someone paid your tuition and they expect you to show up for class in exchange
  • I show up because if I don’t the university will dock pay from my check or they may even fire me

What are some other reasons why you show up for class that deal with power? Continue reading Power and Communication