All posts by treddout

“If you only knew…” Differences in Gender Communication

Written by Terri Reddout

Do men and women communicate differently?

YES, THEY DO!

Experts researched how men and women communicate and found there are many differences between the genders.  Now, these differences don’t apply to everyone but they do represents some generalities in the way each gender approaches communication.

Our friends from the TV show Friends give us an excellent example.

As Phoebe, Rachel and Monica demonstrated, females tend to focus on details, the emotions, the thought process.  As Chandler, Joey and Ross showed us, males tend to focus on facts.  It’s just one of the many differences in gender communication styles.  Understanding these differences will make communicating with the opposite gender a lot easier and more effective (and make you popular with the other gender.)  Continue reading “If you only knew…” Differences in Gender Communication

Put a diamond ring on it… why not an emerald or a ruby?

Single-Ladies-Put-A-Ring-On-It-Music-Video-beyonce-17782615-854-480In the Single Ladies music video, Beyonce sings to her ex-boyfriend that he had three years to “put a ring on it” but didn’t.

My guess is Beyonce’s ex- in the song probably wished he had got down on one knee and offered her a diamond.  Too late!

the ring

 

When Jay-Z slipped some bling to onto Beyonce’s engagement finger it came in the form of a 20 carat, $5 million rock of a diamond.

A diamond.  It’s tradition to give the woman you love a diamond engagement ring.  We’ve been doing it for centuries, right?  Wrong! Continue reading Put a diamond ring on it… why not an emerald or a ruby?

Love…and media… are all around us

One of my favorite movies is Love Actually. The movie begins with aging rocker, Billy Mack, bastardizing one of his former hits, Love is All Around Us to Christmas is All Around Us.  The idea was to capitalize on holiday sales. In truth, Love is All Around was originally recorded back in the 60s by The Troggs.

The song came to mind as I mulled around what to write for this blog. Love IS all around. But I contend an even more prevalent force surrounding us is media.

According to a report issued by the San Diego Supercomputer Center at USC each of us consume over 15.5 hours of media each day… outside of work. Wow! That’s a lot of media. We’ve developed into a multitasking society where we have a television show on, while using social media on our computers and sending text or Tweets on our smart phones. So, it is possible for a person to consume more than 24 hours of media within a 24 hour period.

Continue reading Love…and media… are all around us

First, let me take a sip of this refreshing Pepsi…

Written by Terri Reddout

Product Placement

Product placement is where a brand is incorporated into the scenery of a movie or television show.  And it’s big.  Really BIG.  In 2017, product placement represented $8.78 Billion in spending.

A little product placement history

One of the first product placements I remember is Reese’s Pieces in the movie E.T. The Extraterrestrial.

Yes, originally Spielberg wanted to use M&Ms, but Mars turned him down.  So, the producers went to Hershey’s and they gladly gave permission to use their little known candy.  The deal struck between Hershey’s and the movie producers involved a Hershey promise to spend $1,000,000 to promote the movie.  In exchange, Hershey’s could use E.T. in their ads.  After the movie’s premier, sales of Reece’s pieces increased by 65 percent.

When they re-released E.T. in 2002, Hershey’s struck a similar deal (as this commercial demonstrates.)

There are four types of product placement.

  • One is the deal like Reese’s pieces.
  • A second type involves the company providing the movie producers big ticket items such as cars, appliances, technology equipment for free.  Almost half of all product placement is based on this type of deal.
  • The third type is “straight fee.”  This is where the advertiser pays to have the product included in the film or television show.
  • The fourth type is “organic.” The product becomes part of the storyline without any goods, services or money being exchanged.  This can be a bit risky if the product is being used in a negative or derogatory manner. Continue reading First, let me take a sip of this refreshing Pepsi…

Power and Communication

Power influences our communication

It defines much of our communication and why we do what we do. There may be many reasons why you and I show up for this class each class period. Some of those reasons deal with power.

  • You are reading this blog because I said it is part of an assignment where you can earn points toward a final grade
  • You are taking this class because someone paid your tuition and they expect you to show up for class in exchange
  • I show up because if I don’t the university will dock pay from my check or they may even fire me

What are some other reasons why you show up for class that deal with power? Continue reading Power and Communication

Media brings us together, yet isolates us at the same time

Media permeates your lives.  Many of you can’t live without your music.  Some of you have developed friendships playing video games.  You may have met the love of your life via the Internet.  Others can cite television shows or movies that have changed their outlook on life.

breaking badMedia does bring us together.  Most of us remember where we were for the Breaking Bad finale.  At least 10.3 million of us do.  Media brought us all together.  As does the Super Bowl each year.

Many of you were too young to remember 9-11 with much detail.  But I’m sure you remember the feeling generated by the hours of television coverage. Media brought a nation together. Continue reading Media brings us together, yet isolates us at the same time

Interactive Advertising

Through this blog post we’re going to demonstrate how media changes culture. The very fact that I’m using a blog post to communicate with a classroom of students is just one example of media influence.

To start the discussion, I submit a new approach to advertising. This is an interactive video promoting the Honda Civic R.   Once it starts playing press the “R” on your keyboard to see an alternate story or “the other side” of a Honda Civic. the other side

What changes in advertising have you noticed thanks to new technology?

TER