Remember the TV series Friends? Monica and Chandler, Joey and Phoebe and Ross and Rachel all getting into situations and then gathering at Central Perk to talk. We’ll here’s The Nerdist’s take on how Friends would look like if it were set in today’s time.
Gaming. What do I know about gaming? Nothing. Nada. Ziltch.
Okay, that’s not true. I did a little research and now I know gaming is a $60 billion dollar a year industry. It is so big, so incorporated into society that even the academic world takes it seriously.
Games and Culture: A Journal of Interactive Media has been in publication since January 2006. Each journal asks psychologists, sociologists, communication specialists and more to share what they learned about gamers communicate, how they associate with each other and what they can accomplish working collaboratively.
In one issue they look at how propaganda is being used in EVE Online. Another article looks at the differences of culture between American and Russian players. Apparently, there’s a perception that Russians approach the game in a more criminal manner. The study shows it’s just part of their culture.
Some of the earliest pictures my parents took of me have a television in the background.
So, television has been around as long as I have.
Well, in truth, the mechanics of TV has been around a lot longer than I have. I’m really a child of early television programming.
The TV mechanism was actually invented by an Utah boy named Philo T. Farnsworth. He first sketched the idea of the vacuum tube in his high school chemistry class. He went on to develop the first electric television set in the 1920s.
The Great Depression and World War II supply shortages stalled the spread of television. The research continued but at a slower rate because materials and man-power were needed for the war effort.
Like Godzilla, there’s no way we can stop social media growth
As a child I used to spend my Saturday afternoons watching Godzilla movies. Nothing could stop this monster. Not tanks. Not machine guns. Not weird green gas. Nothing. As I recall, the people of Earth never defeated Godzilla. He’d just get tired of all the destruction and mayhem and would quietly sink back into the ocean.
While pulling information for this blog I was overwhelmed with the growth of social media and how it’s infiltrated all aspects of our lives. It made me think of those old Godzilla movies. Like Godzilla, there’s nothing out there that can stop the growth of social media.
As a broadcaster I immediately became aware of how social media democratized the spread of information. Now anybody can spread information about anything they want. Like this guy and his video on the scientific problems with the 2014 movie version of Godzilla.
One of my favorite movies is Love Actually. The movie begins with aging rocker, Billy Mack, bastardizing one of his former hits, Love is All Around Us to Christmas is All Around Us. The idea was to capitalize on holiday sales. In truth, Love is All Around was originally recorded back in the 60s by The Troggs.
The song came to mind as I mulled around what to write for this blog. Love IS all around. But I contend an even more prevalent force surrounding us is media.
According to a report issued by the San Diego Supercomputer Center at USC each of us consume over 15.5 hours of media each day… outside of work. Wow! That’s a lot of media. We’ve developed into a multitasking society where we have a television show on, while using social media on our computers and sending text or Tweets on our smart phones. So, it is possible for a person to consume more than 24 hours of media within a 24 hour period.
Product placement is where a brand is incorporated into the scenery of a movie or television show. One of the first product placements I remember is Reese’s Pieces in the movie E.T. The Extraterrestrial.
Yes, originally Spielberg wanted to use M&Ms, but Mars turned him down. So, the producers went to Hershey’s and they gladly gave permission to use their little known candy. The deal struck between Hershey’s and the movie producers involved a Hershey promise to spend $1,000,000 to promote the movie. In exchange, Hershey’s could use E.T. in their ads. After the movie’s premier, sales of Reece’s pieces increased by 65 percent.
When they re-released E.T. in 2002, Hershey’s struck a similar deal (as this commercial demonstrates.)
There are three types of product placement.
One is the deal like Reese’s pieces.
A second type involves the company providing the movie producers big ticket items such as cars, appliances, technology equipment for free. Almost half of all product placement is based on this type of deal.