Category Archives: Pop culture

I’ll be there for you… when the media black is over

Remember the TV series Friends? Monica and Chandler, Joey and Phoebe and Ross and Rachel all getting into situations and then gathering at Central Perk to talk. We’ll here’s The Nerdist’s take on how Friends would look like if it were set in today’s time.

I wonder if they would use Instagram or Snap Chat to take pictures of the ugly naked guy who lived in the apartment across the street?
Continue reading I’ll be there for you… when the media black is over

Gaming – Pass me the controller

 Written by Terri Reddout

 Gaming.  What do I know about gaming?  Nothing. Nada. Ziltch.

games & cultureOkay, that’s not true.  I did a little research and now I know gaming is a $60 billion dollar a year industry.  It is so big, so incorporated into society that even the academic world takes it seriously.

Games and Culture: A Journal of Interactive Media has been in publication since January 2006.  Each journal asks psychologists, sociologists, communication specialists and more to share what they learned about gamers communicate, how they associate with each other and what they can accomplish working collaboratively.

In one issue they look at how propaganda is being used in EVE Online.  Another article looks at the differences of culture between American and Russian players.  Apparently, there’s a perception that Russians approach the game in a more criminal manner.  The study shows it’s just part of their culture.

What else do I know about gaming? Continue reading Gaming – Pass me the controller

You won’t need 3D glasses to see the impact of 3D printing

By Terri Reddout

I’ll admit it. The concept of 3D printing confused me. How on Earth does the printer that kicks out letters and photos possibly print something in 3D?

Turns out it’s easy. Once you get the right printer and the right type of “ink.”

cubex_angleWhen I first wrote this blog in 2015 you could but a pretty good 3D printer, like this CubeX, for your home for $999 – $2000. Sounds expensive. Especially if you’re only going to use it to print multicolored rocket ships.

old-microwave-ad1I reminded my readers that the first microwaves cost thousands of dollars. (One source said that would be like spending over $10000 in today’s dollars.)

Now, you can pick one up at the local mega mart for under $100.

 

And, as I predicted, the same has happened with 3D printers.  I just spotted this Flash Forge 3D printer on Amazon for $349 with free shipping!

 So how does a 3D printer work? Well, let’s ask a scientist.

Continue reading You won’t need 3D glasses to see the impact of 3D printing

The future of television? Is it in your face?

004_0002Some of the earliest pictures my parents took of me have a television in the background.

So, television has been around as long as I have.

Well, in truth, the mechanics of TV has been around a lot longer than I have.  I’m really a child of early television programming.

 

Philo sketch
Sketch drawn by Philo T. Farnsworth for his chemistry teacher in 1922. You can learn more about Farnsworth and his battles with RCA at http://philointhehall.com/

The TV mechanism was actually invented by an Utah boy named Philo T. Farnsworth.  He first sketched the idea of the vacuum tube in his high school chemistry class.  He went on to develop the first electric television set in the 1920s.

The Great Depression and World War II supply shortages stalled the spread of television.  The research continued but at a slower rate because materials and man-power were needed for the war effort.

Continue reading The future of television? Is it in your face?

Social Media Godzilla

Written by Terri Reddout

Like Godzilla, there’s no way we can stop social media growth
Godzilla in a scene from the film 'Godzilla VS. The Smog Monster', 1971. Toho/Getty Images
Godzilla in a scene from the film ‘Godzilla VS. The Smog Monster’, 1971. Toho/Getty Images

As a child I used to spend my Saturday afternoons watching Godzilla movies.  Nothing could stop this monster.  Not tanks.  Not machine guns.  Not weird green gas.  Nothing.     As I recall, the people of Earth never defeated Godzilla.  He’d just get tired of all the destruction and mayhem and would quietly sink back into the ocean.

While pulling information for this blog I was overwhelmed with the growth of social media and how it’s infiltrated all aspects of our lives.  It made me think of those old Godzilla movies.  Like Godzilla, there’s nothing out there that can stop the growth of social media.

As a broadcaster I immediately became aware of how social media democratized the spread of information.  Now anybody can spread information about anything they want.  Like this guy and his video on the scientific problems with the 2014 movie version of Godzilla.


Continue reading Social Media Godzilla

Put a diamond ring on it… why not an emerald or a ruby?

Single-Ladies-Put-A-Ring-On-It-Music-Video-beyonce-17782615-854-480In the Single Ladies music video, Beyonce sings to her ex-boyfriend that he had three years to “put a ring on it” but didn’t.

My guess is Beyonce’s ex- in the song probably wished he had got down on one knee and offered her a diamond.  Too late!

the ring

 

When Jay-Z slipped some bling to onto Beyonce’s engagement finger it came in the form of a 20 carat, $5 million rock of a diamond.

A diamond.  It’s tradition to give the woman you love a diamond engagement ring.  We’ve been doing it for centuries, right?  Wrong! Continue reading Put a diamond ring on it… why not an emerald or a ruby?

Love…and media… are all around us

One of my favorite movies is Love Actually. The movie begins with aging rocker, Billy Mack, bastardizing one of his former hits, Love is All Around Us to Christmas is All Around Us.  The idea was to capitalize on holiday sales. In truth, Love is All Around was originally recorded back in the 60s by The Troggs.

The song came to mind as I mulled around what to write for this blog. Love IS all around. But I contend an even more prevalent force surrounding us is media.

According to a report issued by the San Diego Supercomputer Center at USC each of us consume over 15.5 hours of media each day… outside of work. Wow! That’s a lot of media. We’ve developed into a multitasking society where we have a television show on, while using social media on our computers and sending text or Tweets on our smart phones. So, it is possible for a person to consume more than 24 hours of media within a 24 hour period.

Continue reading Love…and media… are all around us

First, let me take a sip of this refreshing Pepsi…

Written by Terri Reddout

Product Placement

Product placement is where a brand is incorporated into the scenery of a movie or television show.  And it’s big.  Really BIG.  In 2017, product placement represented $8.78 Billion in spending.

A little product placement history

One of the first product placements I remember is Reese’s Pieces in the movie E.T. The Extraterrestrial.

Yes, originally Spielberg wanted to use M&Ms, but Mars turned him down.  So, the producers went to Hershey’s and they gladly gave permission to use their little known candy.  The deal struck between Hershey’s and the movie producers involved a Hershey promise to spend $1,000,000 to promote the movie.  In exchange, Hershey’s could use E.T. in their ads.  After the movie’s premier, sales of Reece’s pieces increased by 65 percent.

When they re-released E.T. in 2002, Hershey’s struck a similar deal (as this commercial demonstrates.)

There are four types of product placement.

  • One is the deal like Reese’s pieces.
  • A second type involves the company providing the movie producers big ticket items such as cars, appliances, technology equipment for free.  Almost half of all product placement is based on this type of deal.
  • The third type is “straight fee.”  This is where the advertiser pays to have the product included in the film or television show.
  • The fourth type is “organic.” The product becomes part of the storyline without any goods, services or money being exchanged.  This can be a bit risky if the product is being used in a negative or derogatory manner. Continue reading First, let me take a sip of this refreshing Pepsi…