This just in… how technology changes news coverage

Many of you live on the west side of Washington and are familiar with the Tacoma Narrows Bridge.  The bridge crosses the Puget Sound between Tacoma and the Kitsap Peninsula. The state built the original bridge to help connect Tacoma to the navel ship yards in Bremerton along with McChord Field and Fort Lewis.

When the bridge opened in July 1940 it was the third longest suspension bridge in the world, behind the Golden Gate Bridge and the George Washington Bridge in New York.

But even during construction, workers were aware of how the wind played havoc with the road bed.  In fact, they nicknamed the bridge “Galloping Gertie.”  The name stuck.  Four months later, on a windy November day, the bridge did a twisted, roller coaster dance before it collapsed into the water.

Continue reading This just in… how technology changes news coverage

Media brings us together, yet isolates us at the same time


Media permeates your lives.  Many of you can’t live without your music.  Some of you have developed friendships with people who live far away by playing video games.  You may have met the love of your life via the Internet. (My son did!)   Others can cite television shows or movies that have changed their outlook on life.

Media does bring us together.  Many of us remember where we watched HBO’s Game of Thrones finale in May 2019.  Over 13 million of us watched it live.  Over 19 million watched if you count streaming and replays.

The Big Bang Theory also had its finale in May 2019.  Variety says 18 million of us gathered around the television set to watch.

Media brought us together.  It continues to bring us together.  In fact, I can tell you where I’ll be next February 8th.  You probably know where you’ll be too.  I’ll be at my brother’s house running  the betting games at his Super Bowl party. (So much fun!)

Many of you were too young (or not even born) to remember 9-11 with much detail.  But you may remember the feeling generated by the hours of television coverage. Media brought a nation together. Continue reading Media brings us together, yet isolates us at the same time

Interactive Advertising


Through this blog post we’re going to demonstrate how media changes culture. The very fact that I’m using a blog post to communicate with a classroom of students is just one example of media influence.

To start the discussion, I submit a new approach to advertising. This is an interactive video promoting the Honda Civic R.   Once it starts playing press the “R” on your keyboard to see an alternate story or “the other side” of a Honda Civic. the other side

What changes in advertising have you noticed thanks to new technology?

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