A guide to how to write news releases with impact

News release. Media release. They’re the same, right?

Well, that depends. Some people use the terms interchangeably. In their world the two terms mean the same thing.

Other people differentiate between news releases and media releases. A news release is something you write in hopes it will get printed or posted with few, if any, edits. For this group, a media release entices the media to cover your story.

Terri, can you give me an example to better define the difference between a news release and a media release?

I’m so glad you asked!